Improving Sales in SME Using Internet Marketing
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2013, Vol 15, Issue 4
Abstract
In Indonesia, SMEs are the backbone of the Indonesian economy. Number of SMEs until 2011 to reach around 52 million. SMEs in Indonesia is very important for the economy because it accounts for 60% of GDP and 97% of the workforce holds. But access is limited to financial institutions only 25% or 13 million SMEs who have access to financial institutions. Indonesian government, SMEs, through the Department of Cooperatives and SMEs, in each province or regency / city. Although Small and Medium Enterprises (SMEs) is driving the nation's economy, but in reality many of the problems SMEs are still entangled. The main thing to note is the ability of SMEs to access a wider market. Because of the ability to change and adapt to a changing environment will determine the existence of small businesses in the nation's economy. In the end, the existence of small businesses that have high competitiveness will strengthen the nation's economy as a whole. Thus, in this study will use an appropriate technology tools that can provide assistance in introducing products through internet and increase sales in each SME This study uses a sample of students at the State University of Malang that can make a significant contribution in the small and medium businesses that are being initiated by students.
Authors and Affiliations
M. Zainal Arifin,
Keywords
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