Mobile Marketing and The Perception of University Students on The Mobile Marketing: A Research on The University Students Who Live in Nazilli
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2014, Vol 5, Issue 17
Abstract
Today, technology has grown too fast so we are influenced by these advances day to day. Particularly, mobile devices such as mobile phones, laptops, tablet PCs, smart phones have been indispesable role in our lives. The majority of consumers, with technological advances, especially those that use technology effectively are using mobile devices in the same efficiency. Especially due to having mobile phones, and constantly keeping it open allows brands and content providers to reach the target population anytime and anywhere. Companies begin to use mobile marketing approches because they aimed getting faster feedbacks, evaluating thoughts of consumers about the products, and giving right messages to individuals in right place and time. In this research, term of mobile marketing and perception of conumers on mobile marketing have been investigated. Therefore, young people who are the core of the intended population for mobile marketing were dissected. Higher education and faculty students who live in Nazilli county of Aydin city were choosen as a main mass of the for conducting the study. According to data that were collected from surveys that were implemented on 650 students, students have postive point of view regarding mobile advertisements and these type of adds have an effective role in buying attitudes of students. Also the other main results were that students find mobile adds relatively entertaining, reliable, pleasuable, practicable and informative
Authors and Affiliations
Ece Armağağn, Abdurrahman Gider
Keywords
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- EP ID EP89414
- DOI 10.5824/1309‐1581.2014.4.002.x
- Views 147
- Downloads 0
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