THE EU’S VOICE BEYOND ITS BORDERS: THE EUROPEAN UNION’S EXTERNAL COMMUNICATION
Journal Title: CES Working Papers - Year 2016, Vol 8, Issue 3
Abstract
The EU’s developing global role demands a new approach to communications outside the Union. Besides communicating its policies to its citizens in order to enhance their trust in the idea of the United Europe, it is also extremely important to provide information regarding its policies and actions beyond its borders, to non-member countries and also to various international entities and organizations. This approach is necessary because the strength of an organization’ (in our case the European Union’s) external reputation depends not only on the core values embedded in its domestic culture, but also on the way how it communicates them to various target publics.The paper analyses the external communication of the European Union (lines of action, actors involved, and communication realized through different policies) and how it affects the external image of the region, demonstrating the need for a coherent communication strategy that combines the interests of Member States with those of the European institutions and the needs of internal public with those of external public.
Authors and Affiliations
Luminita SOPRONI, Ioan HORGA
Keywords
Related Articles
- EP ID EP128708
- DOI -
- Views 88
- Downloads 0
ENHANCING REGIONAL INTEGRATION THROUGH COMMERCIAL TIES IN THE EASTERN NEIGHBOURHOOD OF THE EU
Economic unification across Europe has been the main impetus for the European integration process and this rationale stood also behind the European Union (EU) approach towards its neighbourhood. Since the launch of...
A COMPARATIVE ANALYSIS OF THE EU MEMBER STATES REGARDING THEIR INTERDEPENDENCE WITH RUSSIA
The interdependence is definitely the most common concept used to describe the relations between the EU and Russia. Nevertheless, despite their obvious interdependence, there are still a series of debates in literature w...
INTERNAL AUDIT AS AN ATTRIBUTE OF MANAGEMENT DURING THE ECONOMIC CRISIS
Internal audit provides through its tasks reasonable assurance that decisions implemented and on-going objectives are under control. Internal audit has passed from a simple check to a role in assisting management in orde...
THE EUROPEAN UNION`S TRADE RELATIONS WITH AUSTRALIA
The European Union is a major player in the world economy and also the largest trading player on the global scene, accounting for about 20% of world imports and exports. The elimination of trade barriers within the EU co...
Improving digital competence in Romania: learning from the best
The main objective of this paper is to analyse and understand the factors which constantly position Romania on the last places of the European digital rankings, especially at the Human Capital/Digital skills indicators a...