NEED OF MARKETING FOR THE CONTROL SYSTEM AND INTRODUCTION OF A BENCHMARKING AS EFFECTIVE MARKETING STRATEGY OF THE COMPANIES
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 17, Issue 1
Abstract
The main question of a research of this article is studying and definition of a key role of marketing for the subject of any kind of managing in the conditions of the constant competition. In this work is also analyzed and defined the economic category "benchmarking" which will be relevant at this stage of development of economy. Is reasoned the key place in activity of firms of marketing. It is indicated the need of use of marketing strategies, including a benchmarking for preservation and strengthening of positions on certain segments of the market. The research introduction of the main marketing strategy by the largest company’s retailers in the domestic market is also shown.
Authors and Affiliations
V. V. Haievskyi
Keywords
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- EP ID EP508543
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