NETWORK DYNAMICS DIMENSION FACTORS IN EVENT MANAGEMENT IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 8
Abstract
This paper determined the factors used to measure network dynamics dimension in event management. In order to achieve this objective, the study adopted and modified scales from previous studies. Descriptive research design was adopted and two hundred and seventy one entrepreneurs of special event management enterprises formed the sample for the study. Structured questionnaires were used to collect data which was tested for reliability using Cronbach’s alpha. Exploratory factor analysis was undertaken to find out factor structure of data or uni-dimensionality. The findings demonstrated that, other than those in literature, novel indicators can be employed to measure network dynamics. Consequently, the study concluded that respect, support, trust and cooperation are important in measuring network dynamics.
Authors and Affiliations
Jacqueline Korir| School of Tourism, Hospitality and Events Management, Moi University, Eldoret-KENYA, Rita Schulz| School of Tourism, Hospitality and Events Management, Moi University, Eldoret-KENYA
Keywords
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