Networks in Tourism – the Case of Regional Networks at a Mountain Destination
Journal Title: Zeszyty Naukowe Wydziału Zamiejscowego w Chorzowie Wyższej Szkoły Bankowej w Poznaniu - Year 2017, Vol 19, Issue
Abstract
The ongoing globalization processes and the toughening competition in the tourism industry drive the trend for networking among stakeholders at tourist destinations. Destination stakeholders seek balance between competition and cooperation, and make continued efforts at finding an optimal organizational structure. In this context, the paper proposes a methodology for identifying the central actors in a tourism network that is based on an analysis of tourism stakeholder networks and their selected quantitative characteristics alongside in-depth interviews with destination stakeholders. The method is designed to widen the research perspective on tourism networks and provide valuable insights for further examination of destination structures.
Authors and Affiliations
Vanda Marakova, Hussam Musa
Keywords
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