Neuroeconomic Models of Decision-Making
Journal Title: Dezbateri social economice - Year 2014, Vol 2, Issue 1
Abstract
Over the past decade, there has been increasing evidence describing economic models of decision making, the neural processes underlying behavior, the deep structure of human preferences, and the regions of activation in the brain observed in judgment and decision making in economic contexts. The aim of the present study is to examine and evaluate the potential of neuroeconomics to help in constructing models of economic decision making, the neurobiological mechanisms that are responsible for making economic choices, and the psychological process of economic decision making.
Authors and Affiliations
Gheorghe H. Popescu, Elvira Nica
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