New approaches to the provision of retail banking services in the context of advancement of digital mobile technology: practices of foreign banks
Journal Title: Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu - Year 2016, Vol 4, Issue
Abstract
The article highlights the main trends of the growth of banking business in the developed countries of the European Union and the world as well as features of the provision of retail financial services in the context of a significant advancement of mobile technology. Some practices of foreign retail banks are analyzed and ways of how to apply them to Ukraine’s banking sector are justified. A number of prospects for further development of the retail banking sector are identified. A set of tools to increase the loyalty of bank institutions’ private customers was developed and some approaches to further enhance the client base of banks are systematized. Guidance notes on the development of marketing strategy for growth in the retail banking business are produced. The study examines the relationship between indicators of private customers’ loyalty and the level of service quality, the number of banking products and other indicators. Basic principles of customer-oriented model of retail banking business in the current circumstances are defined.
Authors and Affiliations
Serhii Kyrylenko
Keywords
Related Articles
- EP ID EP181890
- DOI -
- Views 94
- Downloads 0
The neoliberal model of the world economy as an inter-civilization threat to internationalization of economic life
The article analyzes trends in internationalization of economic life in the face of the global competition, and proves that the current stage of the world development is characterized by a dynamic strengthening of politi...
Features of formation of overall costs for goods (works and services) in managerial accounting for pricing purposes
The article examines the economic substance and structure of technological, production and overall costs for goods (works and services). It is found that technological costs include direct expenses of enterprises, wherea...
Modelling procedures for assessing the effectiveness of innovative projects under the conditions of risk and uncertainty
While considering the current state of innovative projects, it is expedient to take into account the risk factor which makes it possible to adapt to the market environment. Due to high risks ways should be sought to mini...
Development of methodological approaches to establishing an integrated risk management framework for leasing transactions in Ukraine
Based on studies of domestic and foreign researchers, the article gives a modified and extended classification of risks related to leasing transactions which includes a new classification attribute ‘by types of leasing a...
Regulation of regional development inequality in unstable socio-economic conditions
The subject being examined in the article covers the factors that influence the regional unevenness under the conditions of instability. The goal of the research paper is to develop a set of tools for overcoming the regi...