New approaches to the provision of retail banking services in the context of advancement of digital mobile technology: practices of foreign banks
Journal Title: Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu - Year 2016, Vol 4, Issue
Abstract
The article highlights the main trends of the growth of banking business in the developed countries of the European Union and the world as well as features of the provision of retail financial services in the context of a significant advancement of mobile technology. Some practices of foreign retail banks are analyzed and ways of how to apply them to Ukraine’s banking sector are justified. A number of prospects for further development of the retail banking sector are identified. A set of tools to increase the loyalty of bank institutions’ private customers was developed and some approaches to further enhance the client base of banks are systematized. Guidance notes on the development of marketing strategy for growth in the retail banking business are produced. The study examines the relationship between indicators of private customers’ loyalty and the level of service quality, the number of banking products and other indicators. Basic principles of customer-oriented model of retail banking business in the current circumstances are defined.
Authors and Affiliations
Serhii Kyrylenko
Keywords
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