New Promotion Price Strategies on The Banking Services Market In Romania

Journal Title: Dezbateri social economice - Year 2014, Vol 2, Issue 1

Abstract

The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six price setting strategies frequently used by the credit institutions on the financial – banking services market.

Authors and Affiliations

Mirela Catalina (Vint) Turkes

Keywords

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  • EP ID EP115942
  • DOI -
  • Views 112
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How To Cite

Mirela Catalina (Vint) Turkes (2014). New Promotion Price Strategies on The Banking Services Market In Romania. Dezbateri social economice, 2(1), 27-29. https://europub.co.uk/articles/-A-115942