New social communication toward the relational capital creation
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2014, Vol 13, Issue 3
Abstract
Corporate social responsibility is an example of an approach to management that emphasizes the importance of organization’s influence exerted by the company on a number of diverse groups called stakeholders. CSR sets new functions for social communication. In this paper chosen examples of social activities communication of Polish mining companies has been addressed. The main risks for the use of contemporary forms of communication as well as possibilities which are the results of application of modern management model has been indicated.
Authors and Affiliations
Sylwia Jarosławska-Sobór
Keywords
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- EP ID EP70780
- DOI 10.14611/minib.13.03.2014.04
- Views 52
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