Newspapers’ Presence on Social Media Uniting Divergent Media Technology Users
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
With the advancement of internet, the meaning of community is witnessing a change, and the customary print newspaper is facing a challenge of undergoing a transition with the immediate changes. Printnewspapers, especially in the western countries have seen a notable shifthowever; countries like China and India do not predict any instant threat for print newspapers as the numbers and circulation of print newspapers are still growing. Although print media is a flourishing business in India, newspaper organizations are embracing new technologies so as to continue as a significant entity in a rapidly altering environment. Print newspapers are keeping up with the technology based shifts in the global media and they are making use of social media to convert these changes into an opportunity.Many newspaper publishers have recoiled the online trend by taking up the new world of journalism and coming up in new ways to engage readers. The growth of social media through diverse tools such as Facebook, Twitter, Instagram, YouTube, WordPress, news websites, online newspapers and Mobile news apps etc. has engrossed large numbers of users to share content with each other. Social media is further prospective to appeal to the youth who can use multiple platforms to voice individual opinions. In times wherenumerous options to access news are availed, the coming of print newspapers on social media demonstrates an increasingly participatory and self-expressive attempt for the readers. By using case study method of research this paper discusses the current trends in newspaper industry and how social media can bring together the diverse users who have been using divergent media technologies to access news.
Authors and Affiliations
Rusha Mudgal,
Keywords
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