Nexus Marketing Culture, Values of Owners/Managers and Ethical Position in Business and Survival of Small and Medium Enterprises (SMES) in Tanzania: A case of Southern Highlands
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2016, Vol 6, Issue 1
Abstract
This study was intended to examine the relationship between Marketing culture, Values of SMEs owners/managers, Moral reasoning and the Survival of SMEs in the Southern Highlands of Tanzania. A self-administered questionnaire was used for data collection. Results in this study revealed that marketing culture and values of owners/managers were significant predictors of survival of SMEs explaining almost 29% of the variance. The study recommends that owners/managers of SMEs should place much emphasis on service quality, organization and internal communication commitment to ensure survival of their SMEs. Other factors included creativity; honesty and integrity need more attention for the survival of the SMEs.
Authors and Affiliations
Hilgath Mwinuka, Sosthenes Ruheza
Keywords
Related Articles
- EP ID EP183495
- DOI 10.6007/IJARBSS/v6-i1/1968
- Views 165
- Downloads 0
Developing Theoretical Framework on Augmented Reality (AR) Comic Using User Experience (UX) Approach
The purpose of this writing is to gather and suggest the construction of the theory and pipeline in the development of augmented reality ( AR ) comics. the user experience element is used as the main theory and the guide...
Assessing the Implications of Dynamic Capability and International Opportunity Recognition on Export Performance of Manufacturing SMEs in Malaysia
This study aims to explore the export performance of small and medium enterprises (SMEs) in the manufacturing sector in Malaysia as they account for the majority of Malaysia’s total business establishment. The performanc...
Students as Agents of Change in School Communities through Strategic Management Approach to Schools
The article aims at investigating elements concerning school change and how students as integral parts of the school community contribute to the success of the aforementioned issue. Additionally, the article examines how...
Audit Committee and Internal Audit Function towards the Quality of Zakat Distribution Performance in Malaysia: A Propose of Study
Recently, quality audit committee and effectiveness internal audit function is needed by organization in order to ensure its function meets the best performance. Both of the unit is complement each other in setting the f...
The Role of Training in the Effective Functioning of Intellectual Capital: Case of Algerian Telecom Corporation-Tebessa
In this competitive and rapidly changing era, most of the business organizations are highly concerned to provide their employees with training throughout their careers so that they will remain enough motivated and focuse...