Nonverbal Communication (NVC) Modes As Survival Antics For Informal Traders: A Case Study Of ‘Chitima’ (Train) Market Centre Of Masvingo Town.


This research investigates how the informal traders at the Dr Grace Mugabe Market Centre [formerly the Garikayi Market Centre] in Masvingo town, Zimbabwe, popularly known as ‘Chitima’ (Train) Market Centre, utilise nonverbal communication modes as antics in their business transactions. The population of the study comprises all informal traders at the market centre who trade in various wares ranging from perishables and other food items to clothes and electrical goods. The study uses observation and interview to collect data. The study establishes that nonverbal communication is part of the natural advertising and marketing antics of most informal traders, though not all informal traders at ‘Chitima’ are conscious of the potential of nonverbal communication, while others may use it unconsciously in their transactions. Accordingly, the study recommends that the natural advertising and marketing talent of the informal traders could be exploited and perfected through formalised grooming.

Authors and Affiliations

Jabulani Moyo, Prof. Jairos Gonye


Related Articles

Millenial Politeness in Whats’app Application Communication

The technology development change the traditional become the digital. In this digital era, communication take place not only sit side by side, but the presence of smartphone make the distance meaningless. The change fro...

Antimicrobial, Antioxidant and Cytotoxic Activity of Green Synthesized Copper Nanoparticle of Parthenium Hysterophorus L.

Natural products are valuable and well known for their biological activities. In the current scenario, the research and analysis of plant leaf extract and nanoparticles synthesis with their biological activities has been...

Capital Structure Evaluation, Business Size and Firms’ Facility of Food and Beverage Firms Listed on the Hanoi Stock Exchange

The study investigates capital structure, business size and firms’ facility of food and beverage firms listed on the Hanoi Stock Exchange (HNX). The study employs a set of aggregated data from 15 food and beverage firms...

Pedagogical Conditions for the Development of Artistic Perception in Children of the Fifth Year of Life in the Process of Familiarization with Works of Fine Art

The article considers the problem of the development of artistic perception in children of the fifth year of life. The paper substantiates the possibility and necessity of developing artistic perception in preschool age,...

Motivation and Identity – Finding Your Voice

The quest for discovering our best selves motivates each one of us as we strive to live with purpose and meaning. Although we recognize our desire to constantly improve, we do not always understand how to best accomplish...

Download PDF file
  • EP ID EP684005
  • DOI -
  • Views 171
  • Downloads 0

How To Cite

Jabulani Moyo, Prof. Jairos Gonye (2018). Nonverbal Communication (NVC) Modes As Survival Antics For Informal Traders: A Case Study Of ‘Chitima’ (Train) Market Centre Of Masvingo Town.. International Journal of Multidisciplinary Research and Analysis, 1(02), -.