ntegrating Sustainability into Business Practices: Learning from Brazilian Firms
Journal Title: BAR: Brazilian Administration Review - Year 2010, Vol 7, Issue 4
Abstract
This paper proposes a conceptual model to facilitate incorporation of sustainability into business practices, learning from the context of companies operating in Latin America – more specifically, in Brazil – that excel in terms of sustainability initiatives. Five large companies recognized as leaders in sustainability practices were studied using the grounded theory method. The main result of our study is the identification of a number of influential factors, interconnected according to three broad categories – corporate view, organizational structure and organizational mechanisms – allowing a better understanding of the integration of sustainability into business practices.
Authors and Affiliations
Petrini, Maira; Pozzebon, Marlei
Keywords
Related Articles
- EP ID EP40478
- DOI -
- Views 247
- Downloads 0
Anomalies and Investor Sentiment: Empirical Evidences in the Brazilian Market
This study examined the relationship between investor sentiment and value anomalies in Brazil. In addition, it analyzed if pricing deviations caused by investors with optimistic views are different from those caused by...
Antecedents and Consequences of Market Orientation: a Brazilian Meta-Analysis and an International Mega-Analysis
Market orientation has emerged as a significant antecedent of organizational performance and is presumed to contribute to the long-term success of a firm. The growing number of academic studies on market orientation an...
Does Operational Risk Disclosure Quality Increase Operating Cash Flows?
This study aims to measure the degree of operational risk disclosure and examine its impact on operating cash flow of banks listed on the UAE Abu Dhabi Stock Exchange (ADX) and Dubai Financial Market (DFM) during the p...
Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets
In the competitive wireless market, there are many drivers behind customer defection. Switching barriers, service performance, perceived value in carriers’ offers, satisfaction and other constructs can play a pivotal ro...
Intangible Assets and Superior and Sustained Performance of Innovative Brazilian Firms
According to the Resource-Based View, the nature of the resources, competences and knowledge accumulated by firms are the major causes of variation in business performance. In view of the importance attributed to intang...