OBILJEŽJA SPORTSKE PROPAGANDE
Journal Title: Sport Mont - Year 2010, Vol 0, Issue 21
Abstract
Pod medijima sportske propagande podrazumijevamo prenosnike (ili sredstva za prenos) propagandnih poruka. To su, u prvom redu, štampa, radio i televizija. Mediji sportske propagande moraju biti mediji sportskog komuniciranja, zbog toga što ogla- šivač ne želi da komunicira sa jednom ili dvije osobe (to će se bolje postići ličnim kontaktom, a ne putem medija). On želi da komunicira sa velikim brojem osoba. To znači da propagandni medij treba da bude u stanju da prenese smisao propagandne poruke hiljadama osoba. Prednosti televizije u korišćenju u propagandne svrhe su zvuk i pokret, veoma velika pokrivenost, mogućnost korišćenja boja, velika pogodnost za testiranje sportskih akcija. Njeni nedostaci su, međutim, to što je veoma skupa i nefleksibilna u pogledu vremena.
Authors and Affiliations
Duško Bjelica
Keywords
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