Obstacle Factors of Research Product Commercialization in Andalas University
Journal Title: Education Science and Management - Year 2024, Vol 2, Issue 2
Abstract
In an increasingly competitive market landscape, companies must innovate by allocating a significant portion of product sales revenue, specifically at least 22%, towards research and development (R&D). Collaboration between companies and universities, which actively engage in R&D, is crucial in this context. At Andalas University, the Research and Community Service Institute (LPPM) oversees R&D initiatives and community services, including the management of the Science Techno Park. To achieve commercialization objectives, it is imperative to identify and address the factors that inhibit the commercialization of research products at Andalas University. The Fuzzy Analytical Hierarchy Process (FAHP) method has been employed to ascertain the primary factors impeding commercialization. The research findings indicate that the foremost factor inhibiting commercialization is resource availability, assigned a weight of 0.221. This is followed by intellectual property considerations, with a weight of 0.215, and marketing challenges, with a weight of 0.160. These insights provide a foundational basis for the development of strategies aimed at enhancing the commercialization of research products at Andalas University.
Authors and Affiliations
Prima Fithri;Alizar Hasan;Syafrizal; Donard Games
Keywords
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- EP ID EP749980
- DOI https://doi.org/10.56578/esm020202
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