Obstacles of Jasmine Flower Marketing in Tamilnadu – A Study with Reference to Madurai District
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 11
Abstract
Flowers are the loveliest objects on earth. They instantaneously suggest beauty because they are associated with things that offer pleasure and delight. Our age old culture, paintings, art and craft, ideas, emotions, religion, philosophy and social customs exhibit their memory haunting association with flowers. Botanically speaking flowers form the reproductive organ of any plant. They can be borne singly or in aggregation called florescence. Objectives of the study, to study the problems faced by Jasmine cultivators selected respondents in study area. Methodology of the study, the present study is empirical and hence field survey method and personal interview technique were adopted. Multi-stage stratified random sampling has been adopted for the present study with Madurai District as the universe, the taluk as the stratum, the village as the primary unit of sampling and the Jasmine farmers as the ultimate unit. 600 respondents in this study, Friedmen rank test has been used in this study. Important Suggestions in this study, Lack of regulated market and cooperative marketing societies were responded positively by 96 per cent of the farmers. Due to non-regulatory system of marketing, growers are at the mercy of middle men. Various malpractices such as deduction of more charges, payment by instalments, quoting of lower prices than actual, deduction of undue charges etc. are generally followed by these middle men. Moreover, the farmers consent is not being taken before selling the produce.
Authors and Affiliations
K. Karthick, Dr. K. Chandrasekar
Keywords
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