ODL in a competitive higher education market: Interrogating the supply side of the Zimbabwe Open University
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2013, Vol 1, Issue 1
Abstract
This research sought to uncover strategies that could be employed by the Zimbabwe Open University to attract students to its programmes. It sought the views of current students and alumina members. The study was largely qualitative. It was a survey of a convenience sample of 58 alumni members and 120 students. An open-ended questionnaire was employed in the survey. Results showed that bringing the product to the door-steps of the customer through decentralisation, acting on the price of the product through scholarships, grants and a flexible fee payment plan and sprucing the image and reputation of the university through quality service that address customer’s expectations are some of the issues that will attract students to an open and distance teaching university. Keywords: Market, marketisation, supply side, Open and Distance learning, competitive advantage supply, globalization.
Authors and Affiliations
Chiome Chrispen, Mupa Paul
Keywords
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