Offering a model for determination of optimal warranty period and production price
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 8
Abstract
Nowadays warranty is an important element in marketing, especially for the products that enter the market for the first time. Usually customers do not have enough information about productions efficiency, in such conditions; warranty plays a significant role in persuading customers to buy the products. As customer’s point of view, warranty is a sign of quality and reliability and when customers have different choices among the similar products, warranty will be an effective factor in decision making. Also warranty, as a means of marketing, has positive effects on manufacturer’s sales and profit but in the other hand, it imposes some costs to the manufacturers. As failures occur randomly, calculation of warranty costs is complicated but estimation of these costs is essential cause of their effects on profit. This paper tries to offer a model for determination of optimal warranty period and production price in regards to effects of warranty on sales amount. For achieving this purpose a model that is included of three warranties polices, which was offered by Murthy, is used and it is optimized by Glickman and Berger equation and at the end an application of the model is explained.
Authors and Affiliations
Ezzatollah Asgharizadeh| Associate professor of Dept. of Industrial Management, University of Tehran, Tehran, Iran, asghari@ut.ac.ir, Mehdi Ajalli| Ph.D. Candidate of Industrial Management, University of Tehran, Tehran, Iran, email: mehdiajalli2010@gmail.com, Hossein Jannatifar| Ph.D. Student of Industrial Management, University of Tehran, Tehran, Iran
Keywords
Related Articles
- EP ID EP7099
- DOI -
- Views 386
- Downloads 22
The relationship Between the Liquidity of the Stock and Stock Returns in Terms of Restrictions on the Financing of the Companies Listed in Tehran Stock Exchange
Lack of liquidity causes The shareholders at the time of purchase or sale of shares bearing face charges That is When investors buy stocks, stocks with high liquidity are demanding higher returns. The objectives of this...
Effect of growth stimulators on yield and yield components of rice (Oryza sativa L.) ratoon
A field study was designed to evaluate the effect of growth stimulators application on rice ratoon performance in north of Iran conditions during 2009. Accordingly a randomized complete block design in a factorial arrang...
A survey study onPsychoanalytic Study of Sybil by Flora Rheta Schreiber on the Light of Freudian theories
Psychoanalytic theory is a continually evolving body of knowledge, but the so-called genetic or developmental point of view, which regards current functioning as a consequence of developmentally prior phases, has always...
Estimating lead and copper transport parameters from unsaturated clay soil column
The predictive accuracy of using the one-dimensional advection-dispersion equation to evaluate the fate and transport of solute in a soil column is usually dependent on the proper determination of transport parameters, d...
Comparative Study of the Commitments Contract Parties the Sale of Electronic and Traditional
E-commerce involved several activities so electronic exchange of goods and services, instant delivery of digital content, electronic funds transfer, Forward mail, business plans, joint design and engineering, Sourcing, g...