Online Advertising Impact in the Bio Products Decision Purchase Process
Journal Title: Academic Journal of Economic Studies - Year 2018, Vol 4, Issue 3
Abstract
As time passes by, people have become more and more interested in a healthy lifestyle. This is due to a number of external factors (stress, fatigue, sedentariness) that harm the general health of the body. The main idea of this paper is people are turning to various sources of information that are not necessarily scientifically grounded, their main source of information being the online environment to have a healthy lifestyle. For these reasons, we analysed the impact of marketing elements on the nutritional approaches adopted by the consumers and the reasons why they can easily accept information without scientific knowledge that may harm their health. For the same reasons, BIO products have reached in recent years, a more natural, healthier and less harmful idea for most of people with medium and high income.
Authors and Affiliations
Raluca-Giorgiana Chivu, Ivona Stoica
Keywords
Related Articles
- EP ID EP384664
- DOI -
- Views 62
- Downloads 0
Debate Regarding Measuring Accounting Value: Historical Cost against Fair Value
The transition from historical cost to fair value represents an option with major implications in accounting, because it is a complex process that requires tuning to today’s trends of national and global economy. We can...
Effect of Communication Process on Customer Satisfaction in Improving Customer's Retention
This study aims to analyze the communication process, consumer satisfaction that led to increased consumer retention. The method used in this research is survey approach. This type of research is descriptive quantitative...
Impact of International Liquidity on Foreign Exchange Rate in Nigeria: A Comparative Crosscheck
This paper investigated the impact of international liquidity on exchange rates in Nigeria. Monthly data was sourced from the CBN statistical bulletin of 2017 series from 1981M1 to 2017M12. Exchange rate was made the reg...
Employee Learning Theories and Their Organizational Applications
Empirical evidence identifies that organizational success hinges on employees with the required knowledge, skills, and abilities and that employees’ effectiveness at learning new skills and knowledge is connected with th...
The Impact of Liquidity on Performance of Commercial Banks in Ghana
The concept of liquidity and profitability are two critical concepts in finance literature especially in banking sector. Finance assumes an inverse relation between liquidity and profitability even though several empiric...