OPPORTUNITIES OF APPLICATION OF MARKETING STRATEGIES IN DOMESTIC ENTERPRISES
Journal Title: Economie şi sociologie - Year 2016, Vol 2, Issue 2
Abstract
Marketing policy consists of a set of strategies that includes the means that the entity will use to achieve the market objectives that it has established and concrete tools for action (tactics). Marketing policy implementation requires compliance of strategies with the chosen tactics. Due to the social, economic and political situation in the Republic of Moldova, the novelty of the paper consists in the existence of marketing strategies that have certain features. The aim of the paper is to identify the main problems that companies have to face while developing and implementing marketing strategies. In order to study them, a study based on survey of local businesses method was developed and conducted. The results of this research are reflected below.
Authors and Affiliations
Dragos DUCA
Keywords
Related Articles
- EP ID EP452255
- DOI -
- Views 89
- Downloads 0
EFFICIENCY OF BUDGETARY EXPENDITURES: SYSTEMIC APPROACH
Currently, Romania has made considerable efforts to maintain the course of the national development on a constitution of an innovative economy. Therefore, the researches directed through assessing the quality of developm...
USE OF PRESUMPTIVE TAXATION IN FACILITATING SMALL BUSINESS TAX COMPLIANCE
The actuality of this article is determined by the necessity of implementing fiscal simplicity for increasing tax compliance through fiscal education of small business representatives. In many developing and transition c...
SUMMING-UP OF BANKING FINANCIAL SECTOR OF THE REPUBLIC OF MOLDOVA
Economic and political uncertainty in recent years has adversely affected the activity of Moldovan banks unfavoring the dynamics of the national economy. The 2015 year can be considered a "rigid" year for the Republic of...
LOANS PROVIDED BY CHINESE GOVERNMENT: OPPORTUNITIES AND RISKS FOR THE REPUBLIC OF MOLDOVA
As external development partners have put on hold their financial support for Moldova, contracting loans from China sparks an increasing interest. Because debates on this topic take place with very little information ava...
PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES
This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be ta...