Optimizing Advertisement Targeting Based on Colour and Devices
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2014, Vol 16, Issue 2
Abstract
Over the last few years, we have seen revolutions in the internet technology and its adoption in advertising industry. Internet has become the common platform across the world where people visit different web sites for different type of their interests. It is also the cheapest media where they can place their advertisements as compared to other media like newspapers, Radio, TV etc. And hence we thought of putting a basic idea of exploring this smart era of smart devices and using the same for targeting advertisements along with traditional parameters like colour optimizations. In the project we will be implementing client server architecture for displaying and tracking the advertisements. A data store will be implemented using HDFS which will process data coming through advertisement tracking and also give efficient read and write operations for advertisement targeting. A statistical model will be implemented using statistical and probability based algorithms, which will provide feeds to server component to display the targeted advertisement. A device detection layer will also be implemented.
Authors and Affiliations
Anagha Gaikwad, Priyanka Khairnar, Sneha Waghamode, Prof. A. M. Bhadgale
Keywords
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- EP ID EP94303
- DOI 10.9790/0661-16258790
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