OPTIMIZING COMMUNICATIVE STRATEGIES IN ENGLISH ADVERTISING TRAVEL MEDIA TEXTS
Journal Title: Південний архів (філологічні науки) - Year 2018, Vol 75, Issue
Abstract
The article deals with the optimizing communication strategies used in English-language travel media texts. Strategies of interaction strengthening, intensification of categorical tone, detailing and evaluation focus shift are considered with regard to their communicative-and-pragmatic characteristics. The main communicative strategies and tactics used for creation of travel-media texts are defined.
Authors and Affiliations
Ю. ПОЛЕЖАЕВ
Keywords
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