Organised Retailing – A Study with Special Reference to People, Process, and Physical Evidence
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 10
Abstract
India has witnessed a revolution in the last two decades owing to rapid urbanization and changing consumption. This has led retailers to concentrate their energies and leverage their capability to harness the potential. The development and growth of organized or modern retailing is connected to the lower prices resulting from the functional efficiencies (Minten and Reardon, 2000). There have been steady changes taking place in retail on Foreign Direct Investment (FDI) in India. In India the process of modern retailing started by large retailers has spread across country. The change is riding on the changing consumption patterns and increased income levels of the consumers. As India is a large country with heterogenous cultures, demand patterns and consumptions, the extent of localization required by the retailers would be a daunting task. An attempt is made in this paper to study the key issues in organized retailing with special reference to people, process and physical evidence.
Authors and Affiliations
N. Vemanna, Prof. V. Narasimha Rao
Keywords
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