Organization Growth and Sustenance from Innovation Ability of Organization: a correlation Study of Leading Indian Automobile Organizations
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Indian automobile sector has seen consolidation of market share, perseverance and growth of the business. Automotive business successfully faced fierce competition from MNC’s as well as established export business opportunities. Indian Automotive industry is performing in developing economy which is having significantly lower cost base and appropriately specs products compare to developed economies products are considered high specs and having the higher cost base. The present paper is study of successful organizations in Indian automobile industry. The study of Indian automobile organization clearly reveals that there is strong correlation exist between innovation ability and organization growth and sustenance. However, it is also observed during this study that balance of number of new product launches are at the core of the strategy of successful automobile organizations in India. Organizations which are having excellent new platform launches history and if organizations are having internal issues it affects the organizational growth and sustenance from the new products. Innovation is enabler to organizations growth in terms of revenue and sales however, profitable growth is effect of complete operation performance. This study also revealed that in order to grow and sustain, Indian automotive OEMs are spending more effort on innovation initiatives for creation of new platforms and new products development / launches.
Authors and Affiliations
Maruti Vitthal Khaire, Raghuvir Singh
Keywords
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- EP ID EP422225
- DOI 10.9790/487X-2012010112.
- Views 63
- Downloads 0
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