ORGANIZATION’S IDENTITY
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 6
Abstract
The study investigates the identity of the organization in conjunction with the image of the organization. In a meta-analytic approach clarifies that the social reality of the organization is subject to internal and external evaluation concern. When internal community members look to the organization, they take into account the identity of the organization. When external audiences relate to the organization, he takes into account the organization’s image. Results that the identity of the organization consists of the vision, mission, values, logo, staff organization and organizational culture (myths, beliefs, history, specialized language, symbols, ceremonies, rituals).
Authors and Affiliations
Oprea-Valentin Bușu| PhD, University of Bucharest, Faculty of Sociology and Social Work, Schitu Magureanu, no. 9, Romania E-mail: vobusu@yahoo.com
Keywords
Related Articles
- EP ID EP10298
- DOI -
- Views 358
- Downloads 16
EFFECT OF AGENCY BANKING ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN RWANDA. A STUDY OF FOUR COMMERCIAL BANKS IN RWANDA
Until recently access to banks was not an easy thing for a common man in Rwanda as banking sector was majorly targeting working class and the middle class people with more disposable income. Since 2012, there have bee...
THE COMPETENCE CLASSES: AN INTEGRATED APPROACH TO DEVELOP MANAGERS
Competence classification framework has been under discussion extensively. Researchers are still striving to find out best approach to classify competencies. A well-designed classification framework can provide strong...
EMPIRICAL INVESTIGATION BETWEEN BUDGET DEFICIT, INFLATION AND MONEY SUPPLY IN NIGERIA
The paper critically investigates the long term relationship between budget deficit, money supply and inflation in Nigeria between 1975 and 2012. The paper employs quantitative methodological framework and specificall...
MUSIC OF THE LAO ETHNIC IN THE CHAO PRAYA RIVER BASIN
This research entitled; Music of the Lao Ethnic in the Chao Praya River Basin is a Ethnomusicology Qualitative research study with the aim to 1) Study the history and origin of Lao ethnics in the Chao Praya river basi...
DEVELOPING THE MODEL OF CRM AND QFD IN THE BANKING INDUSTRY BY CUSTOMER PARTICIPATION IN SERVICE DELIVERY
Nowadays, organizations work based on network of relationships. From perspective of organizations, relationships provide a continual flow of profit and earnings in a long time, which lead to creating new business oppo...