Organizational Citizenship Behaviour, Hospital Corporate Image and Performance
Journal Title: Journal of Competitiveness - Year 2014, Vol 6, Issue 1
Abstract
This study examines the relationship between organizational citizenship behaviour, hospital corporate image and performance. Questionnaires were distributed to 350 patients and 298 usable questionnaires were returned representing a return rate of 85.7%. The study employs a Structural Equation Model to test four hypotheses on organizational citizenship behaviours, hospital corporate image and performance. The findings reveal that hospitals can increase performance through organizational citizenship behaviour and positive corporate image. However, it was also discovered that there is a negative covariance between organizational citizenship behaviour and hospital corporate image despite their individual positive contribution to performance. Therefore, hospital management should develop an organizational climate (such as recognition, additional reward, promotion, etc.) that can promote organizational citizenship behaviour and enhance a positive corporate image while preventing situations that will discourage staff from rendering extra positive discretionary work related services.
Authors and Affiliations
John Kolade Obamiro, Olaleke Oluseye Ogunnaike, Omotayo A. Osibanjo
Keywords
Related Articles
- EP ID EP88275
- DOI 10.7441/joc.2014.01.03
- Views 202
- Downloads 0
Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic
In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in...
The Perception of Governmental Support in The Context of Competitiveness of SMEs in the Czech Republic
Whether or not an entrepreneur develops the enterprise successfully and increases competitiveness depends on many factors. All businesses, however, are inherently connected with the business environment which significant...
The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process
The submitted paper focuses on personality traits and behavioural competencies of a key role bearer in product oriented marketing management, generally referred to as product management. An interdisciplinary approach was...
Human Resources Key Performance Indicators
The article brings out a proposed strategy map and respective key performance indicators (KPIs) in human resources (HR). The article provides an overview of how HR activities are supported in order to reach the partial g...
Segmenting Medical Market Based on Banking Expectations: Evidence from Iran
This research aims to identify banking expectations of the medical sector as one of the highincome sectors as a basis for segmenting the market. Mixed method (qual ► QUAN) design is used in this research. In qualitative...