Organizational communication and Channels A study of Sangam, Cooperative dairy in Guntur district, AP
Journal Title: International Journal of Research in Social Sciences - Year 2018, Vol 8, Issue 1
Abstract
Communication has been found to contribute much more to the effective functioning of the organizations especially if it has large number of stakeholders such as employees, customers as well as other public. Flow of information in a multitude of directions shall communicate the policies, solutions to problems as well as ideologies of any organization. This flow is mediated by large variety of channels tat are diverse, and heterogenous in their functioning also. The purpose of this study is to assess the Effectiveness of Organizational Communication channels used by Sangam dairy to communicate with its publics to enhance corporate reputation. The study is supported by theories of Lasswell model, Shannon and Weavers communication transmission model, Schramm‟s model of Communication. Furthermore, the study used survey as the research method to gather data gathering and this technique is the most suitable one to collect data from the different publics at the dairy. Recommendations were made to enable the organization to achieve maximum efficiency in communication. Improvements that are required are mentioned so as to help future research.
Authors and Affiliations
Dr. G. Anita And N. Ramakoti Srinivas
Keywords
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