Organizational-Economic Mechanism for Ensuring the Competitiveness of Retail Trade Enterprise
Journal Title: Бізнес Інформ - Year 2015, Vol 9, Issue 0
Abstract
The article is aimed at addressing the theoretical, methodological and practical issues on the formation of the organizational-economic mechanism for ensuring the competitiveness of trade enterprise in the consumer market in the face of increasing competition and activation of global transformational processes. Sectoral characteristics of trade enterprises' competitiveness have been disclosed on the basis of generalization of specific features of competition in trade. Possibility of improving competitiveness of trade enterprise in the context of availability of sustainable competitive advantages in formation of resource potential, quality of trade service and the effective functioning of an economic system, which is achieved on this base, were analyzed. Mutual relations of individual elements of the resource potential in the process of ensuring the competitiveness of enterprise were systematized. The basic approaches to gaining competitive advantage have been described: the consumers-oriented marketing approach and the competitors-oriented competitive approach. A matrix of strategies for competitive conduct of trading enterprise, depending on the availability of competitive advantages and competitive position in the market, has been proposed.
Authors and Affiliations
Olha Shymko
Keywords
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