Organizational Performance Improvement by Implementing the Latest CRM Solutions
Journal Title: Dezbateri social economice - Year 2014, Vol 2, Issue 1
Abstract
The last innovations in Information and Communication Technologies (ICT) field have imposed the automation of information processes within organizations to increase their financial performance, becoming main foundation for business strategies and decisions. The paper highlights the modality how companies performance can be stimulated by adopting CRM solutions, focused on the marketing processes automation according to the new information trends on the global market.
Authors and Affiliations
Irina Raicu, Mirela Catalina (Vint) Turkes
Keywords
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