Outdoor markets as a regional food distribution channel in Poland between 2004 and 2013
Journal Title: Annals of Marketing Management & Economics - Year 2015, Vol 0, Issue 0
Abstract
The article examines the importance of all-year and seasonal outdoor markets in the supply chain of regional food with PDO and PGI geographical indications. The author elaborates on changes to sales levels and the structure of outdoor markets in Poland in the years 2004–2013. She looks at the role outdoor markets play in the food supply chain, including the supply of regional food, especially agricultural products. She used consumer surveys as a primary source of information and data from Poland’s Central Statistical Office as a secondary source. The article concludes with reflections on the possibility of developing direct sales of regional foods in Poland’s outdoor markets in the context of consumer expectations.
Authors and Affiliations
Agnieszka Borowska
Keywords
Related Articles
- EP ID EP170617
- DOI -
- Views 95
- Downloads 0
Performance measurement and high team performance building using the Prism Team Performance Diagnostic
The aim of this article is to present the use of PRISM Team Performance Diagnostic to diagnose the team performance of the employees of an IT company. The article presents the different stages of team performance diagnos...
International students and motivation to study at postgraduate level – some evidence from China
This paper investigates reasons why students decide to study abroad, taking into consideration push, pull and individual psychological factors. The research took place in China in a European university branch in Shanghai...
European Union policy for the socio-economic development of Africa
The main goal of the research was to show the European Union’s policy towards the regional development of the African continent. Recently, Africa has played a very important role on the international political arena and...
Qualimetric approaches to the quality of human potential in Ukraine
The article evaluates the main parameters of human potential quality of Ukraine’s region. The assessment is based on the quantitative measurement of sustainable development. The Euclidean metric was used. The quality of...
(Not) using private labels – the dilemma of independent aftermarket companies in Poland
In the present study, we discuss the role of private label (PL) in the context of the development of the independent automotive market (IAM) in Poland. We also seek to define a structural model for PLs, with regard to th...