Abstract

Nature is the First source of inspiration for the designer in product design process in search of unconventional techniques of formal and construction solutions, in additional computer knowledge is essential in product design, the use of computers has necessitated a new way of helping to develop new methods of design, it required the use of computers to find a new way to help and thus develop new ways of designing. The process of creating new forms of industrial products, especially those of irregular and complex nature, requires the designer to explore many alternatives and innovative design solutions and rely on non-traditional methods in designing the shape, Since nature is the source of inspiration and creativity for the designer, the parametric design was the entrance of the designer to inspire from nature in the design of the industrial product and an entrance to achieve creativity and innovation in the form of the product, It provides a modern tool that enabled the designer to deal with the forms, especially the complex one, which was impossible to recognize the structure or it's form, in addition to enhancing the designer's ability to explore the wider horizons of design and development of creativity and innovation. As a result of a large wave of systematic innovation and continuous research to develop the design process and to explore new ways of inspiration from nature, a new design style known as parametricism has emerged; this establishes the concept of parametric design. It is a style characterized by characteristics and formalities through the complexity and dynamics of its curved lines, for its various components and elements. The concepts and techniques of computing determine the characteristics of this new style Parametricism has been built to fill the space with organic forms as if they are fluid flowing and connected, forming a dynamic path within it gives a sense of continuity and the movement between forms and is an introduction to simulate nature in organic forms. It has shifted the focus of the designer of the form making like use of traditional methods of creativity such as paper and pen to find a form that relies on physical models and methods of computer creativity, which gives the results of mimicking nature. Instead of the principle of classicalism and modernity in design as a set of simple overlapping elements, parametric principles emphasize that the design involves the writing of dynamic forms as if they were musical compositions containing large numbers of elements such as natural forms that organized within interconnected and adaptive systems, Parametricism is the basis of parametric design, which aspires to make all elements of design variable and mutually adaptive to achieve the formal objectives of design.

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