Participation of Citizens of Different Age Groups in Professional Media in India

Abstract

Technology is reshaping the participatory capacity of the audience in Professional Media. The Study examines the participation of different age groups in professional media in India in this changing scenario. The questionnaire covered questions pertaining to various aspects of the usage of professional media. To begin with a sample of 500 was selected by using Multi-Stage sampling technique. The study depicts that majority of young age citizens think that professional media gives TRP oriented news and not interactive.

Authors and Affiliations

Shipra Dua Piplani

Keywords

Related Articles

The Community Radio in Kashmir: A Way Forward

In India, the campaign to legitimise community radio began in mid-1990s, soon after the Supreme Court of India ruled in its judgment of February 1995 that “airwaves are public property. Though the approval for setting up...

EVALUATING EFFECTIVENESS OF EMOTIONAL INTELLIGENCE IN NEGOTIATIONS

Emotions and its role in negotiation have received considerable interest in literature in the recent years. Knowing that there are a number of complexities involved in managing emotions during negotiations, Emotional Int...

Contemporary Alternative Indian Cinema: Towards a New Film Language

Contemporary cinema in India since the late 2000s spanning across several languages has found to occupy a new space of ‘indie’ or ‘independent’ in international film festival parlance and domestic circles of festivals, j...

Newspaper Coverage of Environmental Issues in the Western Ghats as Audience Perceive

Environmental issues pertaining to the degradation of the Western Ghats are being debated more frequently in the recent past. Much of the debate is taking place in mass media. Studies have indicated that mass media play...

Brand Engagement Through Social Media

Brand Engagement is a significant association between a client and a brand. It is generally utilized as a metric that estimates collaborations among clients and your items, administrations, conditions and correspondences...

Download PDF file
  • EP ID EP463067
  • DOI 10.24247/ ijcmsfeb20194
  • Views 87
  • Downloads 0

How To Cite

Shipra Dua Piplani (2019). Participation of Citizens of Different Age Groups in Professional Media in India. International Journal of Communication and Media Studies (IJCMS), 9(1), 31-36. https://europub.co.uk/articles/-A-463067