Partnership as a factor in creating business relations with customers
Journal Title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie - Year 2009, Vol 13, Issue 2
Abstract
The ties which customers create cannot be short-term. It is necessary to identify the conditions that support the implementation of the relational procedure. The nature of the relationship is also signifi cant. Each relationship is unique in terms of its dynamics, development, implementation and realization of expectations. Relationships are specific resources that companies use on the basis of accumulated knowledge. Relationships must be concluded between two or more parties, which does not mean that the same conditions the interaction must or should conditio further dealings. There is no such thing as ‘standard’ relationship. Ties created must reflect the needs of both parties. This is not an easy task as the parties may present different approach, divergent from the accepted standard. Article aims to present the partnership’s factor that enable firms to establish long-term relationship with customers.
Authors and Affiliations
Aleksandra Kolemba
Keywords
Related Articles
- EP ID EP116430
- DOI -
- Views 55
- Downloads 0
Wpływ deregulacji na zmiany lokalnego rynku usług pocztowych (na przykłądzie byłego województwa tarnowskiego)
W pracy omówiono wpływ procesów liberalizacji i deregulacji rynku usług pocztowych na lokalny rynek usług pocztowych byłego województwa tarnowskiego (obecnie miasto Tarnów, powiat tarnowski, bocheński, brzeski, dąbrowski...
Investment policy of insurance in Poland as the example of investment activities on the financial market
In the financial statement of economic entities performing insurance activities, investments are the primary element of the assets, largely influencing the financial results of the insurer. Safety of the investments is t...
Tourist development in the district of Krynica-Zdrój
The article entitled the Tourist Development in the District of Krynica-Zdrój attempts to present the state of tourist development in the district of Krynica-Zdrój. The authors describe accommodation, transport, gastrono...
The good side and the bad side of the motorway leading across the Tarnów district
The subject of this article is the issue connected with the construction and the route of the motorway across the Tarnów district. An enormous and still growing number of vehicles, cars, trucks and vans makes it necessar...
Wykorzystanie kontraktów menedżerskich w nadzorze właścicielskim przedsiębiorstw komunalnych
Warunkiem niezbędnym, by przedsiębiorstwo rozwijało się prawidłowo, jest zapewnienie sprawnego i efektywnego zarządzania przez wykwalifikowaną osobę, zarówno jeżeli rozważamy funkcjonowanie przedsiębiorstwa prywatnego, j...