Pattern Discovery Using Association Rules
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2011, Vol 2, Issue 12
Abstract
The explosive growth of Internet has given rise to many websites which maintain large amount of user information. To utilize this information, identifying usage pattern of users is very important. Web usage mining is one of the processes of finding out this usage pattern and has many practical applications. Our paper discusses how association rules can be used to discover patterns in web usage mining. Our discussion starts with preprocessing of the given weblog, followed by clustering them and finding association rules. These rules provide knowledge that helps to improve website design, in advertising, web personalization etc.
Authors and Affiliations
Ms Kiruthika M , Mr Rahul Jadhav , Ms Dipa Dixit, , Ms Rashmi J , Ms Anjali Nehete , Ms Trupti Khodkar
Keywords
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