PAY PER CLICK ADVERTISING AS A MEDIUM FOR FRAUD
Journal Title: Megatrendy a médiá - Year 2016, Vol 3, Issue 1
Abstract
The article deals on fraud practices of Pay per Click (PPC) advertising. We focused on regional PPC in Slovak Republic. The most of PPC advertising is redirect to the fraud web pages, which are focus to the “health”. The main goal of these web pages is to sell doubtful pills or medicaments. The problem is that these medicaments are not registered in Slovak Republic. The companies, who provide these fraud web pages, use fraud social network’s profiles, stolen photos, unknown names of experts, etc. This article shows the way, how to prevent the fraud of unfair companies that use PPC advertising. The customer is fooled by fake’s pictures and slogans. Fraudulent web pages or e-shops show more signs of fraud. On the first view, they look like perfect designed web pages. They use blog themes or they look like journals or magazine. Customer should be clever and before ordering they should check signs of fraud. The ways how to fool the customers are unfair practices of marketing. The fraudulent e-shops offer merchandise or services that promise huge muscles in one month, rapidly fat loss, high sexual potency, antidote against the obesity, penis enlargement and many others.
Authors and Affiliations
Andrej Trnka
Keywords
Related Articles
- EP ID EP169591
- DOI -
- Views 59
- Downloads 0
THE IMPORTANCE OF MEDIA EDUCATION IN COMBATING FAKE NEWS
To ensure the citizens have the analytical and communication skills required to succeed in the 21st century at their disposal requires a comprehensive plan which will consider digital and media literacy a basic life skil...
COLOR CHANNELS USED IN STEGANALYSIS
In article we look over specific type of visual steganalysis. We tried to improve visual steganalysis by using of color channels. In first part we describe how should be used steganography in copyright protection, and th...
FUNCTIONAL-SEMANTIC TYPES OF SPEECH IN JOURNALISTIC MESSAGES
Journalistic messages can be classified according to their size, according to the style they belong to, according to different types of journalism (rational and emotional), etc. Journalistic message as a text of specific...
PERSUASION TECHNIQUES IN MEDIA COMMUNICATION OF POLITICIANS
The objective of the study is to examine usage of persuasion techniques in media communication of politicians. The research sample consists of media statements of selected Slovak politicians on social networks. The selec...
GAMIFICATION IN TOURISM
Getting a tourist attraction is more than complicate and tourism has a big economic impact on the country. However, for the country to remain competitive, it must focus on and use modern technology to its advantage. Gami...