How to Create a Strong Brand 

Brands are omnipresent. A brand is not just a name, but it should stand for a concept or idea. Currently, in creating a strong brand, companies have to take into consideration a communication model that is comp...

The Circular Economy in the European Union 

Promoting the concept of sustainable development at European level represents an increasingly common practice, the reason being the accelerated pace of growth and development on the one hand and environmental d...

United States’ “Pivot” Towards Asia-Pacific: Rationale, Goals and Implications for the Relationship with China 

The Credibility of Credit Ratings 

 Credit rating agencies (CRAs) are found to strongly influence the market participants’ decisions. Therefore it is essential to make their assessments credible and accurate. The financial crisis proved that this con...

The Influence of Tax Burden on Employment Rate 

The purpose of this paper is to present the influence of the tax burden on employment rate of labor starting from the comparison made between the 28 member states of the European Union.