How to Create a Strong Brand 

Brands are omnipresent. A brand is not just a name, but it should stand for a concept or idea. Currently, in creating a strong brand, companies have to take into consideration a communication model that is comp...

Entrepreneurship Stimulation Policies in the Romanian Economy Environment 

Under the conditions of an moderate economic growth measured by GDP growth rate, both at national and at European level, it is required an analysis of the potential internal production and its concentration in...

Quality Costs  

Costs related to quality is an important tool for valuing quality, a potential source of profit maximization organization.They are a tool to optimize processes and activities relevant to quality because through&nbsp...

Small and Medium Enterprises as the Driving Force of Romania Economic Growth 

The African Uranium. Geoeconomic Competition and Geopolitical Risks