Peculiarities of Developing the Complex of Marketing Communications in Tourism Organizations

Journal Title: Бізнес Інформ - Year 2016, Vol 2, Issue

Abstract

The article is aimed at development of the effective marketing communications complex, based on identifying and substantiating peculiarities of the tourism industry sector. Trends in the functioning of contemporary tourism have been considered, the problems impeding its development have been determined. The main problems are: high degree of uncertainty in the market, domestic and international political instability, seasonal fluctuations in the demand for tourism services, increased competition and a steady trend of alignment in terms of qualitative indicators of services, limited financial, material, human and managerial resources. The special role of marketing communications in ensuring efficient functioning and strengthening of competitive positions of tourism organizations in current conditions of society globalization, both at the domestic and international markets, have been determined. The process of development of the complex of marketing communications has been examined. A two-tier model of communication impact by tourism organizations has been considered. The model of communication process has been improved, taking account of the specificity of tourism service. The basic principles for the process of improving the complex of marketing communications in tourism organizations have been systematized.

Authors and Affiliations

Katerina Korzhenko

Keywords

Related Articles

Approaches to Assessment of Economic Efficiency of the System of Distant Education

This article contains information about modern educational technologies, such as distance learning, and approaches to assessing its economic performance in practical use in higher educational institutions of Ukraine.

Analysis of the Presence and Stability of Club Convergence in Ukraine

The article presents the main stages of diagnosis of club convergence by the Quah method. The implementation of this method are demonstrated by the example of Ukraine's regions.

Forecast Models of Labour Productivity at Trade Enterprises

The purpose of this paper is to develop two predictive models of productivity on the example of commercial enterprises and organizations Ukoopspilka system. It was proved that the greatest impact on increasing productivi...

Adaptive Strategies of Financial Management in the Enterprise

The article is aimed at the selection of adaptive strategies for financial management in the enterprise. The adaptation as a process of customization, accompanying the functioning and development of the enterprise, was d...

The Role of Organization and Informational Provision of Managerial Accounting at Enterprise: Realities and Prospects

The article is aimed at identifying the role of organization of managerial accounting in the current conditions, as well as defining requirements for informational management, directed towards the effective managerial de...

Download PDF file
  • EP ID EP101457
  • DOI -
  • Views 101
  • Downloads 0

How To Cite

Katerina Korzhenko (2016). Peculiarities of Developing the Complex of Marketing Communications in Tourism Organizations. Бізнес Інформ, 2(), 383-388. https://europub.co.uk/articles/-A-101457