Pendampingan Pemasaran Bisnis Katering Ibu-ibu PKK melalui Pemanfaatan Digital Marketing melaui Aplikasi WhatsApp Business di Dusun Petiyin Solokuro Lamongan
Journal Title: Opportunity : Jurnal Penelitian dan Pengabdian Masayarakat - Year 2023, Vol 1, Issue 2
Abstract
This activity started from the need for the PKK women's group, Petiyin hamlet, Takerharjo village, Solokuro sub-district, Lamongan district to develop catering activities into a business unit, the problem is that so far the PKK women's group has not carried out marketing activities in introducing their products, especially digital marketing activities. amidst today's technological sophistication, PKK women must be able to market their products online using digital marketing. One of the applications used is WhatsApp Business. Through socialization and training on digital marketing strategies by utilizing social media, it is hoped that the PKK women's group will be able to provide knowledge about how to expand consumer networks in marketing their products so that they can increase their competitive advantage. To achieve this, the Insud KKN Team provided outreach and training to PKK women to plan and create a business, create promotions, use the WhatsApp business application and provide assistance to complete the equipment needed for cooking activities.
Authors and Affiliations
Zamroni Ishaq, Muhyidin Muhyidin, Eva Alifatur Rosida, Mufattikhatin Mufattikhatin, Ikhwansyah Nata Wimantara, Syahrir Afandi
Keywords
Related Articles
- EP ID EP735849
- DOI -
- Views 49
- Downloads 0
Penyuluhan Metode Pembayaran QRIS/Scan QR Code pada Pelaku UMKM di Desa Banjarwati Kec. Paciran
Cash payments using currency, especially banknote, are often used in buying and selling transactions. Sometimes paying for banknote makes the seller confused about finding change, if the nominal value of the banknote is...
Pendampingan Pengelolaan Bazaar Pekan Wirausaha dan Kreasi Seni Siswa Madrasah Ibtidaiyah
This research aims to determine the role of companions in entrepreneurial week activities and artistic creation at MI Mambaul Ulum Dagan. The method used is descriptive qualitative. Data collection techniques use observa...
Pendampingan dan Sosialisasi Pembuatan Lapak Online Berbasis Digital Marketing untuk Meningkatan Pendapatan Pedagang Pasar Sunan Drajat Lamongan
Sunan Drajat Lamongan Traditional Market is a market with a relatively large number of traders. This market provides various kinds of needs, from household needs, typical Lamongan souvenirs, and etc. However, along wit...
Pemberdayaan Wali Santri melalui Usaha Brownis di Pondok Pesantren Hidayatul Mubtadi’in Wedi Kapas Bojonegoro
Sware of their potential, then the potential or assets need to be developed. This assistance is carried out in an effort to make the potential of the guardians of PP Hidayatul Mubtadi'in students more optimal. This assis...
Jual Beli yang Dilarang (Fasid/Bathil) dalam Pandangan Hukum Islam
In daily life, humans are social creatures who need each other in various ways, including carrying out economic activities in order to fulfill their daily needs. It is impossible for humans to be social creatures who ca...