Pengaruh Kepuasan Nasabah Terhadap Menggunakan Mobile Banking (M-Banking) Pada Bank BCA Cabang Banda Aceh
Journal Title: Jurnal EMT KITA - Year 2017, Vol 1, Issue 2
Abstract
The purpose of this study is to determine the effect of service quality to consumer decisions using M-Banking at Bank BCA Branch Banda Aceh. This research was conducted at Bank BCA Branch of Banda Aceh to M-Banking consumer, and the object of research is about consumer's satisfaction in using M-Banking. Sampling was done by "Convinience Sampling" method to 100 consumers using M-Banking at Bank BCA Branch of Banda Aceh. From the result of the research, it can be seen that customer satisfaction level toward M-Banking user at Bank BCA Branch of Banda Aceh is seen from variable of reliability, keresponsifan, belief, empathy and tangible is satisfying this can be seen from the acquisition of the average value of the responses of respondents to all variable is above 3,500. The results showed that the determinant coefficient (R2) was 92.2 percent indicating that the variables of reliability, responsiveness, confidence, empathy and tangible variables influence the level of customer satisfaction using M-Banking at BCA Bank of Banda Aceh Branch at 92.2 percent and the rest 7.8 percent is influenced by other variables outside of this research model. Testing done either by using F-test or by using t-test, it can be concluded that all independent variables in this study significantly influence both partially and simultaneously to customer satisfaction using M-Banking at Bank BCA Branch Banda Aceh, in other words the hypothesis in this study is accepted. To cultivate a sense of trust to consumers, recommended features, speed and other services as well as security in the use of M-Banking should be increased so that consumer confidence increases.
Authors and Affiliations
Syamsul Rizal, Munawir Munawir
Keywords
Related Articles
- EP ID EP423038
- DOI -
- Views 212
- Downloads 0
Analisis Efektifitas dan Kontribusi Pendapatan Asli Daerah (PAD) Kota Banda Aceh
This study aims to determine the effectiveness of the collection of sources of Regional Original Revenue (PAD), namely local taxes, regional levies, regional company profits, and other legitimate income managed by the Ba...
Pengaruh Efektivitas Penerimaan Pajak Daerah dan Retribusi Daerah Terhadap Pendapatan Asli Daerah Kabupaten Aceh Timur
The implementation of regional autonomy is a manifestation of independence in implementing regional autonomy can be seen from the receipt of Regional Original Revenue, local taxes and retribution is one of the largest so...
Adsense Mobile dan Respon Pengguna Smartphone: Intrusiveness dan Irritation
The increasing use of smartphones and the advent of Adsense Mobile Service (Admob) to deliver the marketing message has not been followed by empirical evidence of their effectiveness. This research aims to test the influ...
Pengaruh Efektifitas Sistem Pengendalian Intern Terhadap Kinerja Perkreditan Pada PT. Bank Bukopin Banda Aceh di Kota Banda Aceh (Studi pada PT. Bank Bukopin Banda Aceh di Kota Banda Aceh)
This research is an empirical study about the influence of effectiveness of internal finance to credit performance at PT. Bank Bukopin Banda Aceh. The purpose of this study is to determine the effect of internal finance...
Analisis Faktor-Faktor yang mempengaruhi Kinerja Keuangan Bank Umum Syariah yang terdaftar di Bursa Efek Indonesia (BEI) (Periode 2014-2016)
This research is supposed the effect Financing to Deposit Ratio (FDR), Capital Adequacy Ratio (CAR), (BOPO) Operating Expenses to Operating Income to Return on Asset (ROA) as a proxy of the Financial Performance of Islam...