PENGARUH PERSEPSI KUALITAS PRODUK DAN DIFFERENSIASI PRODUK TERHADAP PERILAKU PERPINDAHAN MERK SEPEDA MOTOR YAMAHA DI KABUPATEN PURWAKARTA
Journal Title: E-QIEN - JURNAL EKONOMI DAN BISNIS - Year 2017, Vol 4, Issue 2
Abstract
Business competition makes consumers benefit from the many brands that sell the same product with different variations. therefore the bargaining power of consumers against producers become more powerful, because the consumer has a variety of alternative product variations that can meet their needs. Various alternative options of this product can lead consumers to switch brands from one brand to another brand. The purpose of this study was to determine how much influence the perception of product quality and product differentiation on the displacement behavior Yamaha brand motorcycles in the town of Purwakarta. This research includes research into descriptive. The collection of primary data through questionnaires by sampling using Probability Sampling technique. Data analysis technique used in this research is the validity of the data, the reliability of the data, the normality of the data, mutikolieritas, heterokedastisitas. While the test design using multiple linear regression data analysis, the correlation coefficient, the coefficient of determination while to test the truth of the hypothesis performed with partial and Test Simultaneous Test. The results showed that the perception of product quality and product differentiation has a strong relationship to the displacement behavior Yamaha brand motorcycles in Purwakarta. This is evidenced from the results obtained in testing the hypothesis that t value perception of the quality of the product = 4,640> t table ¬ = 1,984. While the value of product differentiatin t = 4,226> 1,984. With the level of significance of both is (0.000 and 0.000) less than 0.05. while simultaneously test results obtained arithmetic sum of 95 735 F and F table at 3:09 with a significance level greater than 0:00 <0.05. The value of the correlation coefficient of 0776 as well as the coefficient of determination = 60.2% subsequent multiple regression equation obtained was Y = 20,329 + -0150 -0303 X1 + X2 + e. It means that any increase in the perception of the product quality 1% then the displacement behavior of the brand will decrease by 0.150. And if the product differentiation increased by 1%, the displacement behavior of the brand will be down 0.303.
Authors and Affiliations
Indra Maulana
Keywords
Related Articles
- EP ID EP470650
- DOI -
- Views 85
- Downloads 0
PENGARUH EVENT MARKETING TERHADAP PENGAMBILAN KEPUTUSAN WISATAWAN NUSANTARA MENGUNJUNGI DESTINASI WISATA DI KABUPATEN PURWAKARTA
Kabupaten Purwakarta merupakan salah satu daerah yang concern terhadap pembangunan kepariwisataan, dimana letak geografis nya yang menjadi poros dua ibukota Propinsi yaitu DKI Jakarta dan Jawa Barat menjadikan Kabupaten...
EVALUASI KEBIJAKAN PELAKSANAAN PELAYANAN ADMINISTRASI TERPADU KECAMATAN DI KABUPATEN HALMAHERA TENGAH
The authors are interested in taking the title Evaluation of Policy Implementation of the Integrated Administrative Service District in Central Halmahera, North Maluku. This study aims to determine how the policy evaluat...
ANALISIS PERBANDINGAN SISTEM ANTRIAN MODEL M/M/1 DAN M/M/S UNTUK PELAYANAN PBB DI DPKAD KABUPATEN PURWAKARTA
Research on the comparative analysis of single channel queuing system and multiple channel query system with 2 fasilties and 3 facilities. This study aims to investigate how the optimal number of facilities due to the la...
PENGARUH IMPLEMENTASI MANAJEMEN ASET TETAP DAN IMPLEMENTASI PENGENDALIAN INTERNAL TERHADAP KUALITAS PELAPORAN KEUANGAN (Pada Pemkab/Pemkot Di Wilayah Pemerintahan Provinsi Jabar)
This research was conducted with the background of the phenomena that occur under audit results by the audit Board of the Republic of Indonesia that the poor quality of financial reporting, especially in local government...
SYIRKAH DAN APLIKASINYA DALAM LEMBAGA KEUANGAN SYARIAH
Syirkah atau syarikah adalah bentuk percampuran (perseroan) dalam Islam yang pola operasionalnya melekat prinsip kemitraan usaha dan bagi hasil. Syirkah merupakan konsep yang secara tepat dapat memecahkan permasalahan pe...