PERAN DAN STRATEGI MARKETING FUNDING DALAM MENINGKATKAN JUMLAH NASABAH PENABUNG PADA BANK SYARIAH MANDIRI KCP. PANAKUKANG KOTA MAKASSAR
Journal Title: AL-Mashrafiyah: Jurnal Ekonomi, Keuangan dan Perbankan Syariah - Year 2019, Vol 3, Issue 1
Abstract
This article reviews the role and strategy of Marketing Funding in increasing the number of customers in Bank Syariah Mandiri KCP Panakkukang, Makassar City. This study uses qualitative research methods with a descriptive approach. Data collection with interview, observation, documentation techniques. The results of this study indicate that the role of marketing funding in Bank Syariah Mandiri Panakukkang KCP Makassar City is considered as an important part of the company because the function of marketing funding or funding officer is as a party directly involved with customers who will save their funds in the bank. This can be seen in the achievement of the number of Bank Syariah Mandiri customers which continued to increase from 2016 to 2018. Thestrategy marketing funding carried out by Bank Syariah Mandiri Panakkukang KCP in order to increase customer interest in saving at the bank is by grouping customers, setting targets or its market target and positioning bank funding products to be offered to prospective customers.
Authors and Affiliations
Ismawati Ismawati
Keywords
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- EP ID EP562455
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