Perception of Customers Regarding Factors for Selection of a Bank
Journal Title: International Journal of Computational Engineering and Management IJCEM - Year 2014, Vol 17, Issue 6
Abstract
The resent years have witnessed significant developments in international banking. Competition, disintermediation, new services and unique promotion schemes are some of the emerging features of changing international banking scenario. The globalization of financial markets has been further accelerated by the development of technology particularly in the field of information technology and electronic banking system. Now the customers are also more informed and learned to choose a better bank for themselves. Again, on the managerial side, the Narasimham Committee has made a strong plea for full autonomy of the commercial banks in India with RBI as supervising and controlling authority. So, the major problem before the commercial banks is their long-run survival and forging way ahead by retaining their valued customers. This paper examines the customers’ the perception of customers regarding factors for selection of a bank. Customers of two leading private sector banks HDFC & ICICI target population for the research, while sampling frame includes customers of these two banks in Sonipat district of Haryana state.
Authors and Affiliations
Parmila
Keywords
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