PERCEPTION OF MODES OF PUBLIC TRANSPORT COMPARED TO TRAVEL BEHAVIOUR OF URBAN INHABITANTS IN LIGHT OF MARKETING RESEARCH
Journal Title: Scientific Journals of Silesian University of Technology. Series Transport - Year 2016, Vol 2016, Issue 92
Abstract
The study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.
Authors and Affiliations
Katarzyna HEBEL, Marcin WOLEK
Keywords
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- EP ID EP101808
- DOI 10.20858/sjsutst.2016.92.7
- Views 71
- Downloads 0
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