Perception of Value Co-creation Actions in Agricultural Cooperatives
Journal Title: BAR: Brazilian Administration Review - Year 2018, Vol 15, Issue 3
Abstract
This research evaluates the perception of members regarding the value-creation actions offered by a cooperative and whether the characteristics of the member and cooperative affected this perception. A model to measure the perception of the value co-creation activities provided by the cooperative and member characteristics was created. The adopted methodology was a questionnaire and the Partial Least Square method. Value co-creation, professionalization of management, satisfaction and loyalty, and long-term time orientation of the member were measured based on the member’s perception. The results demonstrate a significant association between satisfaction and loyalty and perception of value co-creation and a positive association between the long-term time horizon and the perception of value co-creation actions. In other words, perception of the benefits generated by the actions of the cooperative can be influenced by time orientation and level of satisfaction and loyalty. The main contribution is the creation of an instrument that measures the level of perception of value co-creation actions.
Authors and Affiliations
Ferraz, Luana Zanetti Trindade; Rezende, Amaury José; Lima, João Paulo Resende de; Todeva, Emanuela
Keywords
Related Articles
- EP ID EP40670
- DOI http://dx.doi.org/10.1590/1807-7692bar2018180005
- Views 230
- Downloads 0
Learning Curve? Which One?
Learning curves have been studied for a long time. These studies provided strong support to the hypothesis that, as organizations produce more of a product, unit costs of production decrease at a decreasing rate (see Ar...
A Constructionist Approach for the Study of Strategy as Social Practice
The goal of this paper is to present an analytical perspective of strategy as social practice in organizations by the articulation of proposals by Foucault, Certeau and Moscovici on social dynamics. To accomplish its in...
Resource-based View as a Perspective for Public Tourism Management Research: Evidence from Two Brazilian Tourism Destinations
This study adopted the Resource-Based View approach to analyse two public organizations located in Curitiba and Foz do Iguaçu, Brazil. The focus was to verify how organizational and tourist resources are being used for...
Moderating Effects of Sales Promotion Types
This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions. To this end,...
Discretionary-Based Disclosure: Evidence from the Brazilian Market
The primary objective of this paper is to identify the factors that explain Brazilian companies‟ level of voluntary disclosure. Underpinning this work is the Discretionary-based Disclosure theory. The sample is composed...