Performance Implication of Entrepreneurial Orientation in South Eastern Nigeria A Small and Medium Scale Enterprises Perspective
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 5
Abstract
The performance of small and medium scale enterprises SMEs in Nigeria seem to be adversely affected as a result of poor entrepreneurial orientation, hence, the need to carry out this study to identify the extent of the relationship that exists between proactiveness and customers patronage of SMEs in South East, Nigeria. Survey research design was adopted for the study, with a target population of 35,535 SMEs in the study region. A sample of 396 respondents were selected through the application of Taro Yamane Formula. Data collection was carried out through a structured questionnaire, while the analysis of the collected data was handled using descriptive and inferential statistics. Hypothesis was tested 5 level of significance. The Result revealed that there is a positive significant relationship between the proactiveness of SMEs and customer patronage r= 0.55 p value 0.05 . The study, therefore, concluded that entrepreneurial orientation is a key part of the survival strategies of SMEs as the proactiveness of the SMEs go a long way in building confidence in customers and retaining their patronage. Sequel to this, it was recommended among others, that the management of small businesses should build their anticipatory capacity to be able to take proactive steps to remedy situations to avoid devastating effects in the future. Chinedu Cosmas Onyemesi | Faith Chidi Onwuchekwa | Chike Kanayo Nwosu "Performance Implication of Entrepreneurial Orientation in South-Eastern Nigeria: A Small and Medium Scale Enterprises Perspective" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43930.pdf Paper URL: https://www.ijtsrd.com/management/business-economics/43930/performance-implication-of-entrepreneurial-orientation-in-southeastern-nigeria-a-small-and-medium-scale-enterprises-perspective/chinedu-cosmas-onyemesi
Authors and Affiliations
Chinedu Cosmas Onyemesi | Faith Chidi Onwuchekwa | Chike Kanayo Nwosu
Keywords
Related Articles
- EP ID EP699665
- DOI -
- Views 62
- Downloads 0
Study for Comparison on Design of Steel Frame using Rolled, Fabricated and PEB Sections
Recently, the introduction of Pre Engineered Building PEB design of structures has been as an optimised alternative for the construction of steel sheds. The adoption of PEB design concept instead of use of traditional ro...
Vitamin D Deficiency in Association with HSCRP Linked to Obesity
Management of resources is one of the areas in educational administration which brings about school effectiveness. When principals are provided with the human financial, material and time resources, they are most likely...
The Behavior of the Television Audience by TV Rating with Social Networks
This examination looks at the connection between online networking webpage Facebook and TV ratings drawing from group of on lookers variables of incorporation model of gathering of people conduct. In view of setting of T...
Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review Article
This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical...
Research into Properties of Spot Welded Steel Sheets
The contribution deals with parameter optimalization of resistance spot welding for hot dip zinc coated steel sheets. The mechanical properties and metallographic observation of welded joints on galvanized steel sheets w...