PERSEPSI PRODUK COFFEE SHOP CUPPAJO DAN REPURCHASE INTENTION DI YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
The purpose of this research is: The variable in this study was Perceived Servicescape, Perceived Quality, Perceived price, Perceived Value and satisfaction. The population in this research is the consumer or society has ever made a purchase coffee shop Cuppajo Yogyakarta. Sampling technique used was accidental sampling method the selection of samples taken from members of a population selected by chance match a particular purpose. Engineering data collection using the questionnaire. Analysis of multiple regression analysis was used.
Authors and Affiliations
Eko Setyawan
Keywords
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- EP ID EP657851
- DOI 10.26460/ed_en.v1i8.535
- Views 178
- Downloads 0
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