PERSONAL VERSUS MASS COMMUNICATION
Journal Title: Revista Tinerilor Economisti - Year 2007, Vol 1, Issue 8
Abstract
From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.
Authors and Affiliations
Sorina Girboveanu
Keywords
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