PERSPECTIVES OF BRAND PARTICIPATION OF ENTERPRISES IN EXHIBITION ACTIVITIES: THE WORLD AND RUSSIAN EXPERIENCE
Journal Title: Молодий вчений - Year 2018, Vol 1, Issue 53
Abstract
The theoretical provisions for the promotion of brands of enterprises in the domestic and foreign markets through participation in exhibition events are explored. Prospects for the development of exhibition activities in Ukraine are determined. The main trends of the exhibition activity of enterprises in the domestic market are analyzed. Specific features of regulation and support of exhibition activities in Ukraine and abroad are determined. A comparison of the world and domestic experience in the development of exhibition activities is made.
Authors and Affiliations
O. G. Vdovichena, A. V. Nergesh
Keywords
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