PERSPECTIVES ON MARKETING AND ORGANIZATIONAL ADVERTISING
Journal Title: Social Sciences and Education Research Review - Year 2016, Vol 3, Issue 2
Abstract
The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts: “marketing” and “advertising of organizations”.
Authors and Affiliations
Alina Țenescu
Keywords
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